founder
Since 1963
REeffun traces its roots to the traditional hook-making craft along Poyang Lake.
In the early days, local craftsmen hand-forged fishhooks using simple tools—sharpening each tip, tempering each body, and fine-tuning the curve through their deep understanding of fish behavior.
These handcrafted hooks, renowned for their sharpness, strength, and reliability, became trusted companions for local fishermen.
That dedication to precision and craftsmanship laid the foundation of REeffun’s enduring pursuit: blending skill, intuition, and respect for nature into every piece of gear we create.
the third-generation inheritor
Evolving from its hook-making heritage, REeffun has grown into a comprehensive fishing gear brand.
Guided by the spirit of craftsmanship, we expanded from expertly designed hooks to a full range of fishing essentials—rods, reels, lines, lures, clothing, storage solutions, and accessories.
We believe fishing is more than a technique—it’s a way of connecting with nature, patience, and joy.
REeffun continues to craft reliable, thoughtful gear for anglers of every kind, empowering them to find their own rhythm between still waters and rolling tides.
