The Balance of Craft and Nature
Our Philosophy
At REeffun, we believe great fishing gear is born from both craftsmanship and responsibility.
Rooted in the hook-making traditions of Poyang Lake, we honor the balance between human skill and the natural world — making fishing a mindful connection, not exploitation.
Eco-Friendly Materials
REeffun uses strong, long-lasting, and recyclable materials to reduce waste and extend product life.
Our minimalist packaging features biodegradable paper and low-plastic solutions, minimizing carbon impact through every shipment.
Low-Impact Production
We continuously refine our production process to reduce energy use and emissions.
By blending traditional craftsmanship with modern precision, REeffun achieves efficiency without sacrificing authenticity.
Responsible Angling
We promote responsible fishing by encouraging “catch and release” and raising awareness of aquatic conservation.
Through community partnerships, REeffun works with anglers to protect clean waters for future generations.
Social Responsibility
REeffun supports local artisans and communities, preserving the traditional art of hook-making and passing it to younger generations.
Preserving craftsmanship means preserving culture — a living bond between people and nature.
Our Commitment Ahead
Fishing for a Greener Future
REeffun will continue exploring sustainable materials and smarter production, ensuring every product balances performance and responsibility.
Our goal is simple — to make fishing a global expression of harmony with nature.